
Interesting to see both Jonathan Franzen and David Brooks speaking to and about college graduates in ways that suggest an attempt to channel David Foster Wallace’s great Kenyon commencement speech — Brooks in substance only, Franzen in substance and tone alike. Neither of them work very well. Brooks’s essay, while thoughtful and even wise, comes off as a bit hectoring; Franzen just seems self-absorbed. Ancient rhetorical theory — Aristotle’s On Rhetoric, for example — said that a speaker may persuade by the employment of logos (reasoning), pathos (emotional appeal), and ethos (his or her own personal character). Of the three,...
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